Kelley Swing's bestseller SUSTAINABLE SALON'S MAKE MILLIONS
10 Steps to Becoming Profitably Sustainable
✅ How to clarify your goals and envision success for your salon
✅ The importance of thorough research and finding the right mentor
✅ Strategies to involve your team and build a strong salon culture
✅ Practical tips for implementing a recycling program
✅ How to create a powerful brand that stands out in the market
... and much more
Brandy Thorpe, Salon Manager & Director of Education
Brandy Thorpe, Salon Manager & Director of Education
Brandy Thorpe, Salon Manager & Director of Education
Brandy remembers visiting her mom in the salon she managed, which didn't take long for her to realize the beauty industry was in her blood. After finishing cosmetology school, Brandy found herself in a struggling salon and quickly stepped into management.
Doing her best to make strides in her new position, she found her efforts short-live
Brandy remembers visiting her mom in the salon she managed, which didn't take long for her to realize the beauty industry was in her blood. After finishing cosmetology school, Brandy found herself in a struggling salon and quickly stepped into management.
Doing her best to make strides in her new position, she found her efforts short-lived when the owner sold her salon. Brandy tried to protect her team the best she could but soon realized it was out of her control. A series of events led Brandy and her mother, Kelley Swing, to open Head Case Hair Studio in TX.
Their dream was to build a place where employees felt supported and appreciated while protecting the planet and its inhabitants.
When her mother became a NATULIQUE Certified Organic Beauty for Texas distributor, Brandy grew in new areas of expertise as Director of Education.
Brandy has taken the lessons she has learned over the years, turned them into tools, and shared them with her peers to inspire change for a more sustainable future.
Kelley Swing, Founder & Salon Business Coach
Brandy Thorpe, Salon Manager & Director of Education
Brandy Thorpe, Salon Manager & Director of Education
After suffering from a long list of health problems stemming from a decade of corporate salon management, Kelley was struck by the lack of salons practicing sustainable beauty in Texas.
Upon this revelation in 2016, Head Case was born, as was the desire to share her newfound knowledge: that sustainable beauty is not only possible but that
After suffering from a long list of health problems stemming from a decade of corporate salon management, Kelley was struck by the lack of salons practicing sustainable beauty in Texas.
Upon this revelation in 2016, Head Case was born, as was the desire to share her newfound knowledge: that sustainable beauty is not only possible but that creating a healthy work environment where salon professionals are encouraged to grow both personally and professionally is a must.
Early frustrations with salon distribution companies led her to launch a sustainable-based distribution company in 2017.
Kelley believes as a salon owner; her responsibility is to her team, who have trusted their lives and families to her care.
Her passion grew to serve her fellow salon owners with the support she craved, all while sharing her knowledge to create a sustainable future for us all.
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